Welcome Webinar: Visual Media Literacy Unleashed

27 October 2023, from 11.00am to 12:30pm CEST



Higher education today operates within a mediatised and polarised society, where rapid digitalisation, information overload, and the dominance of visual communication shape the way people learn, communicate, and interpret reality. In this context, the lack of effective methods to verify, critically approach, assess, and filter information, especially when conveyed through images, poses significant risks of bias in visual representations.

In this context, the CLIP project “Critical visual media literacy and empowerment” is working to strengthen critical visual literacy and fluency in higher education, thus increasing resilience to manipulation and polarisation. The project addresses the fair and resilient digital transformation, tracking disinformation and bias in visual communication, working on critical visual literacy, that is a fundamental component of the way European students and citizens are getting informed in the digital era, through the increased use of the Internet and social media.

Objectives of the event

Organised in the framework of the UNESCO Global Media and Information Literacy Week 2023, the event aims to:

  • Present the key features of the online micro-learning course on Critical Visual Media Literacy and Fluency developed by the CLIP consortium. The course seeks to equip Higher Education students with a comprehensive understanding of the significance of images in contemporary societies, and it provides them with essential skills to identify image bias and stereotypes within visual artefacts;
  • Explore the role of Higher Education Institutions in contribute tracking disinformation, mitigating bias in visual representation, and promoting media literacy, particularly in terms of critical thinking, social inclusion, and active citizenship.

Target audience

The online event will be of interest to Higher Education students and academic staff of communication, journalism, and social science, as well as other faculties, senior management and communication staff at the universities, and anyone interested in exploring critical visual literacy and resilience to digital manipulation and polarization to navigate the challenges of the digital age.


The event will be held in English.

How to attend

The event is free and open to everyone. To join the event on Zoom, kindly register here. Registrations will remain open until the day of the event. We recommend you to check your time zone here https://dateful.com/time-zone-converter


The programme of the event is available here.

Except where otherwise noted, content on the this website is available under a Creative Commons Attribution 4.0 International License.

CLIP is a 18 months project co-funded with support of the Erasmus+ programme of the European Union. Project nr. 2022-1-IT02-KA220-HED-000087261

This project has been funded with support from the European Union. This website reflects the view only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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