The importance of Visual Media Literacy and how it can be taught

As the world becomes more digital, the ability to read, understand, and interpret visual media has become a crucial skill. The CLIP Project (Critical Visual Media Literacy and Empowerment) aims to equip European Higher Education students with the skills needed to tackle misinformation caused by the manipulation of images.

To raise awareness about the importance of Visual Media Literacy, the project is organised an online event during the ALL DIGITAL WEEKS campaign. The event  took place on 3rd May 2023 at 4:00 PM CET virtually, and it was be an opportunity for educators and students to learn more about this critical topic.

During the 60-minute session, Simona Pezzano (IULM University) defined Visual literacy and explained how we learn through images. The audience participated in an activity called “What’s going on in this picture?” to understand the complexity of visual media interpretation.

Additionally, the CLIP project was presented, with a focus on the creation of innovative tools and training to equip Higher Education students with the necessary skills to counteract misinformation caused by the manipulation of images. The session ended with a Q&A session, and exchange good practices.

Recording of the event is available here.

More information about the event here.


ALL DIGITAL WEEKS is an annual digital inclusion and empowerment campaign run at digital competence centres, libraries, community centres, schools and other venues across Europe.

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CLIP is a 18 months project co-funded with support of the Erasmus+ programme of the European Union. Project nr. 2022-1-IT02-KA220-HED-000087261

This project has been funded with support from the European Union. This website reflects the view only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.